Our Approach

Our investment strategy is to acquire equity stake in businesses that operate in growth-oriented sectors. We aim to create value in our partner companies through identifying operational improvements, aligning managerial incentives and optimum use of capital.


At IJARA, we don’t just provide capital, but believe in sharing our experience to help the management team in building and growing businesses. We work closely with each of our partner companies to strengthen governance, sales, marketing and overall operation.


We come to meetings with our questions ready, we understand that time is everything. We are quick with our decisions and like to move swiftly where we can.


We actively help with setting objectives and the pace for your business. We assist to make introductions for hiring, expansion and collaboration. We work closely to help you realize your ambitions for the business. This often means finding the right person to sit on your board to help guide you through the challenges.


Our collective experience and our hands on approach enables us to identify and assess the needs for our partner companies. With extensive in-house expertise and a vast eco system of advisors and experts, we are able to deliver on comittments to our investors and partner companies.

Our Criteria


We prefer opportunities in healthcare, education, FMCG, hospitality, real estate, logistics  and technology. However we are open to other sectors.


For your location, we prefer you are based in Pakistan. However, we are open to look at businesses operating in other emerging markets. Your addressable markets can be anywhere.


You should have an EBITDA of at least PKR 350 million and been in operations for a minimum of five years.

Investment Size

Our typical investment can be PKR 500 million plus . We generally lead the investment round and set the terms. However, we are flexible in this, we could do more or less and our role would vary from deal to deal.

What else we can do?

Should your business be completely new (i.e Greenfield), you can approach us for our venture capital investment options.

Our Investment Process


This is where we are introduced to the business over a casual meeting between our respective teams. The objective of these meetings are usually to ascertain whether you will meet our investment criteria and mandate and mutually agree on a way forward. 


This is when you submit all your financials, forecasts, performance and all the other information that can help us make a decision. We review all the information and come up with our questions.

Follow Up Meetings

If we think that the opportunity is suited to our fund and risk appetite, we’ll invite you to answer our questions and further discuss how we would like to pursue the opportunity.

Due Diligence

This is when we engage to get a more detailed insight in your business, what the scope for growth is, what the bottlenecks are and where we can add value to your operations. This is usually a process, and our origination and execution team is hands on in evaluating the opportunity.

Setting The Terms

Once we arrive at the insights that we seek, we propose the terms of investment. Upon providing the term sheet, you are expected to revert with your decision and thereafter we decide how to proceed.

Taking the Decision

This is penultimate, our partner companies can either move forward to conclude the transaction or disengage.

Legal Documentation

This is where the legal documentation commences and upon completion of all the required formalities, we become part of your journey.